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How to Create High-Value Promotional Content for Hotels Without Turning Customers Off

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How to Create High-Value Promotional Content for Hotels Without Turning Customers Off

Confused about Social Selling? You have been told that you really should not utilize Social Media to sell online.

Social Selling voices more like Social( without Selling ). It doesn’t sound very sexy being the General Manager, Director of Marketing or Director of Sales that have to tell the Hotel Owners that strategies now focus on relationships and engagements.

The Hotel Owners turn their heads looking at you like you are crazy. And you continue to tell that Social Selling is about first connecting with the customers socially and selling second.

By now the Hotel Owner expression tells’ Yeah you are really crazy! ’.

( At this phase you might be ready to snap your thumbs and disappear or search for the magical lamp and have the genie grant you three wishings .)

You will not disappear just like I am not a genie, but I can show you some ways to promote high-value content without turning clients off.

Actually, knowing how to promote great content is key to successful Social Selling.

If you don’t promote, you’re going to end up wasting a lot of the hard work and endeavor that was put in creating your Hotels content.

Content is about people

Well, first let me address the’ bad news’ about Social Selling. It is correct that relates to relationships and engagements.

And yeah, you have to first connect with the customers socially.

Ok , now we got that out of the way( any sign of relief yet ?..)

Let’s jump over to some awesome news. Hospitality has always been and will always be about customer experiences and connecting with people.

If this is news to you, then you are in the wrong industry( sorry ..).

Even with new technology, Social Media, New Media, Digital Marketing and Artificial intelligence knocking on the door Hospitality will always require a human touch.

Personalization will require that Hotels actively connect with customers and serve their needs at every micro-moment of their customer experience.

The missing element that many modern marketers don’t share( or purposely leave out) relates to people. Relationships, involvement, and connects have to be in context with the content that adds value to every micro-moment of the customer journey.

When we look at promotions the idea is to contribute to growth and prosperity.

The key with Social Selling is that is a two-way process. Yeah, you should try out something really crazy by be engaged in your customer’s growth and prosperity.

Social Selling is about meeting the customers where they are already conducting due-diligence.

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Social Selling Content

Social selling is the process of developing, nurturing, and leveraging relationships online to sell products or services. It encompasses more than only Social Media. It represents a broader strategy that includes sharing relevant content with customers online, interacting immediately with clients, personal branding, social listening, and reputation management.

Customers today are under the responsibility of their booking journey.

So, to generate bookings online today Hotel marketings teams must take a customer-centric approach.

Social Selling Content is necessitating three different tactics ;P TAGEND

Social Selling

Trigger

Understanding the psychology behind trigger content that appeals to address the different states of human behavior is what will turn you Hotels Social Selling into growth and prosperity.

Here are ways to trigger Hotels bookings through Social Networking ;P TAGEND

Reciprocity

When we give people something, they feel compelled to give something back in return

Commitment

People will go to great lengths being consistent in words and actions. Make commitments, and keep your end of the bargain

Social Proof

People are Social beings by nature and tend to be biased towards things other people like, whether they know them or not. Service recommendation is more credible than anything your Hotel says.

Liking

People are more likely to say yes in response to requests if they feel a connection to the Hotel brand.

Authority

When you provoke something familiar, such as a celebrity, industry expert or influencer, people will believe that your Hotel possesses similar qualities.

Scarcity

People are motivated by that they are likely miss out on an opportunity.

Unity

Your Hotel and your clients may have shared ideas or values, but unity takes it a step further with identities or groups. Identities are based upon those commonalities.

The emotional triggers of content: content get shared because it’s fun or emotionally appealing and because sharing it fulfills an emotional need or passion,

The rational triggers of content: content get shared because it is rationally deemed valuable and relevant.

Insight

Insight content is relevant and obliging through market research, data, a point of view, or experience and expertise that when shared, is helping see things differently.

That shift in perception could be a full-fledged Aha Moment, a simple realization, a connect, a new view, an increased awareness, or a deeper understanding.

In the context of Social selling, the insight typically shifts perception about increasing importance or weight of a situation or helps strengthen the connection between the customer’s situation and your Hotels solutions and the outcomes it would produce.

Use insight to train and inspire clients with new ideas, insight and how your Hotel differentiate from the competition.

Engage

Engagement content digs deeper into customer experience to learn their patterns and behaviors.

Booking decisions are often influenced by info found on the Internet and on Social Media. Hotels will leverage Social Networking for their booking processes, become thought leaders, and increase their social presence by invited to take part in conversations about their products or services.

The key to constructing authentic relationships today is that client will do business with Hotel brands they like, trust and know.

Today customers are stimulating it a point to know more about the brands they do business with. Several brands today are working on processes that model human behavior.

Social Selling Automated

Next generation promotional content comes through effective automated processes.

Social Selling automation will help Hotels save time, endeavour and cost. But again, to reiterate it will not replace human involvement.

The processes are designed to ;P TAGEND

Optimize content Curate valuable and relevant content Make reports across Social Networks Custom response

Our Social Media Management squad has refined these processes to help Hotels. Contact us today to learn more.

Join our Free Hotel Social Media Community on Facebook for more in-depth insight.

Try something new it will magnetize your Hotel!

FREE access to our Hotel Social Media Community– Get insights about Social Media Marketing for Hotels!

Be flexible and identify new ways to stimulate guests happy.

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As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.

Free Hotel Content Calendar

SOCIAL MEDIA MANAGEMENT FOR HOTELS

Are Morch - Hotel Blogger and Social Media ConsultantFounders Media

I have for a long period collaborated with my friends at Founders Media, especially on our Hotel Podcast.

I am now proud to announce that we now officially have expanded our collaborations to include Social Media Management for Hotels.

Founders Media, in collaboration with Are Morch, are the leading providers of Hotel Social Media Management.

With a combined 20+ years’ experience in the Hotel Social Media field, and working with Hotels across the globe, our abilities, experience, and expertise ensure we deliver in achieving your Hotel’s marketing goals.

Learn more about what other Hoteliers say.

Discover HOW we can help your Hotel today !

Sit Down with Are!

One-on-One with Are

Is your Hotel struggling with getting started employing Social Media marketing to grow your business?

Are you looking for a route to move your Hotels Social Media marketing efforts from good to great?

Do you want some insight into your strategy, content and how to optimize your efforts?

Do you want to learn how Social Media Marketing can help grow your Hotel with increased direct booking?

For a limited time, I offer FREE One-on-One private Social Media Marketing coaching conferences where we cover your Hotels most pressing Social Media Marketing questions.

We will work on whatever you want to help your Hotel succeed with Social Media Marketing.

How can your Hotel take advantage of this limited exclusive offer?

It necessitates one simple step- join our Facebook Group for Hotels and Hoteliers and you will learn more.

Join Our Facebook Group for Hotels and Hoteliers

Achieving this requires an investment in human capability to create adaptive and resilient employees capable of taking on challenges and seeking out different strategies to achieve goals.

To succeed Hotels must build a team’s force that is change ready and a culture where learning is valued and setbacks are viewed as opportunities to grow.

Is your Hotel ready to make a real impact in 2019? Ask me about my Social Media Management for Hotels.

Are you ready for a new journey and learn how you can put your Hotels Conversation Experience Marketing on Autopilot?

FREE Facebook Group for Hotels and Hoteliers to be part of a new journey => Join our FREE Hotel Social Media Community !

And it will help identify micro-moments and distinguish pain points and values utilizing Hotel Experience Ambassadors that knows where to look for them.

I have loved with all of my heart and soul serving clients, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.

If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.

When your Hotel serves your community they will reward you back with serving you.

From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.

A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.

If your Hotel need help to put it all together then make sure to let us know.

Today’s Social Media Management tools provide advanced alternatives that will help Hotels with these tasks. If you need a quality team the help your Hotel pulls this off, then get in contact with my partners at Founders Media.

With the right squad behind your Social Media endeavors, it can become cost-effective and generate a new revenue stream for your Hotel.

Social Media Management for Hotels Social Media Mastery for Hotels

Social Media Management for Hotels is NOW Open! Click Here if you are ready to take your Hotel to a new level!

To get your Hotel started here are a few FREE gifts and resources from me and my partners Founders Media.

1. FREE access to my Hotel Social Media Marketing Vault( Click Here to Unlock) 2. FREE 21 Days To Social Media Mastery for Hotels email course( Click Here to Unlock) 3. FREE access to # HotelPodcast- A Podcast about Social Media Marketing for Hotels( Click Here to Unlock) 4. FREE access to our Facebook Group- Hotel Social Media Community( Click Here to Unlock) 5. Sit Down with Are for a FREE One-on-One private Social Media Marketing coaching sessions.

About the author

Are Morch is the founder and proprietor of Are Morch- Hotel Blogger and Social Media Consultant. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram | Podcast

The post How to Create High-Value Promotional Content for Hotels Without Turning Customers Off seemed first on Are Morch, Hotel Blogger and Social Media Consultant.

Read more: aremorch.com

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